Essential evergreen content, the Substack revenue question and the future of student media: this week’s key links

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Put your stock in evergreen content

Essential evergreen content, the Substack revenue question and the future of student media: this week’s key linksOver the years, I've come to realise that one of the characteristics of a media company that is approaching digital maturity is understanding what the right balance is between:
  • stock (evergreen) content
  • flow (newsy, time-specific) content
This equation is informed by...

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