Jobs to be done

This article first appeared on Seth's Blog

The dog needs to be fed, there’s a blog post to write, a report is due, there’s a meeting at 10, this form from the bank has to be submitted… We can measure our performance (and our days) by how well we’re doing the jobs to be done. They focus our attention and our effort...

Read More Source: Seth's Blog

Getting better

This article first appeared on Seth's Blog

The optimism and possibility that come from training and learning in groups is a miracle. It means that, with a little effort, we can level up, become more productive and enjoy the work more tomorrow than we did yesterday. The folks at Akimbo are offering some proven and tested workshops… ...

Read More Source: Seth's Blog

Enrollment

This article first appeared on Seth's Blog

It’s more productive to offer directions to someone who has already decided to go on the journey. “How do I get there?” is a much easier transaction than, “you must go.” When there’s mutual enrollment, we call it alignment. If people in the organization are...

Read More Source: Seth's Blog

Three kinds of ‘fied’

This article first appeared on Seth's Blog

Qualified means that you’ve done the work, earned our trust and could be invited to join us. More than ever, our current technology and the lack of gatekeepers mean that your body of work could earn you the benefit of the doubt and give you a chance to speak up. Disqualified is what happens if...

Read More Source: Seth's Blog

The 30-foot rule

This article first appeared on Seth's Blog

If you’re designing a package, a cover, a fashion or even a meme… The goal is to have it be recognizable from across the room. That doesn’t mean it has to be loud or interruptive. But when we’re looking for it, we should be able to pick it out of a crowd. ‘Across the ro...

Read More Source: Seth's Blog

No fooling

This article first appeared on Seth's Blog

When the world was small, our understanding of ‘reality’ was consistent, which is why a good April Fool’s joke felt right. It tweaked the normal just enough to cause us to wonder about what else might not be as it seems. But the onslaught of manipulated media and amplified divi...

Read More Source: Seth's Blog

Screwdriver clarity

This article first appeared on Seth's Blog

This screwdriver, what’s it for? The one with with black oxide non-slip tips, tri-lobe ergonomic handles, and a special “Speed Zone” at the base of the handle, which allows for faster turning in low back torque applications. You know, the one with a nut bolster for added strength ...

Read More Source: Seth's Blog

Cons at scale

This article first appeared on Seth's Blog

Traditional con men do their work one person at a time. It’s a laborious process, earning trust and the benefit of the doubt before ultimately ripping someone off. Toward the end of my dad’s life, shameless/shameful phone salespeople did just this and stole his trust, his time and hi...

Read More Source: Seth's Blog

Resilience

This article first appeared on Seth's Blog

The world is going to change, and resilience is our best response. It’s not about building things that always turn out the way we expect. Bulletproof is too expensive, too rigid and requires perfect knowledge of the future. Resilience is a commitment to a design, an attitude and a system that ...

Read More Source: Seth's Blog